Change in Management and Leadership Style Essay

Change in Management and Leadership Style - Essay ExampleThis essay examines the leadership and counselling structures within the companys human imaginativeness approach to the establishment of Virgin Galactic business venture. Leadership and Management The main human resource related issue within the Virgin Atlantic structure is the companys approach to the Galactic Project. The Galactic Project is the companys committal to establish commercial trips to suborbital space stations. The mission began in 2004 and has been in development since this period. The spacecraft flights atomic number 18 intended to be robust and affordable to the cessation that they can take passengers in a relatively affordable way ($200,000 per passenger). The space flight will overlap the Earths atmosphere in a suborbital way flight. Passengers will experience a brief period of weightlessness 6 minutes where passengers will be able to take away themselves from their seats. In considering the key busin ess challenges within this organizational program, its clear that there are a wide variety of leadership and commission elements that must be considered. While a comprehensive articulation of these elements would require an analysis as large scale as Sir Richard Bransons space flight operation, this floor functions to consider the issue from an overarching perspective. Within this context of understanding, the first major consideration is the Virgin Galactic overriding business structure. In examining this element, the Burke Litwin model of organizational change is implemented in gaining a greater management understanding. In terms of the Burke Litwin model, there are twelve major organizational areas of consideration, with management structure being an important area of concern (Burke 2011). The Virgin Galactic management structure is currently noted as consisting of CEO and chairman George Whitesides, Stephen Attenborough as the Commercial Director, and Jonathan Firth as the Director of Operations & Projects (Our Team 2010). Another prominent aspect of the Burke Litwin model is the investigation into organizational culture. In terms of organizational culture Virgin Atlantic has gained a temper for both innovation and efficiency. In addition to these elements, perhaps because of its flamboyant president, the company has also gained a reputation for sensationalism (Manning 2011). While such an organizational culture creates a progressive and creative atmosphere, for the implementation of large-scale experimental practices one can argue that such a practice is detrimental to company success. The Burke Litwin model also considers the nature of the external environment. In these regards, this specific business challenge faces competition from a number of competing space airliners. There is also concern over increased government regulations. Another major business analysis model is the McKinsey 7S Framework. This framework considers the interaction of sev en components to, Improve the performance of a company and Determine how best to implement a proposed strategy. Within the context of this analytic tool are the hard elements of strategy, structure, and systems. Currently, the business ventures organizational structure functions within the Virgin empire, yet involves a partnership with aerospace designing firm Scales Composites. Similarly, CEO and President